Partners and Sponsored Riders

Partners & Sponsored Riders.

Official Partners

After initially meeting Iain Graham, chief executive of British Showjumping in 2021, British Showjumping began to utilise UNIBED at the National Training Centre as part of their sustainability strategy. We were then extended an invitation to formalise an official partnership with British Showjumping at the onset of 2023.

Through the provision of UNIBED products at prominent events/centres such as the National Training Centre, the BS National & Academy Championships and most recently, the sponsorship of the UNIBED Winter Grades B&C Championships, this partnership enables us to engage with members and competitors nationwide, furthering our commitment to supporting the sport.

The Howden Way offers three core programmes; the Rider Talent Academy and Young Horse Academy which supports British Eventing members, whilst the Thoroughbred Aftercare Programme (TAP) helps ex-racehorses transition to riding horse careers.

About the partnership Jessica Vickers, Commercial & Operations Director said “The Thoroughbred Aftercare Programme and everything it stands for is one that we immediately knew we wanted to support. The passion that founder David Howden, and his entire team, has for ensuring as many horses bred for racing have the best chance to transition into future riding horses and thrive within their new careers resonated with us.”

The opportunity to support The Howden Way in their educational based programmes further aligns with our commitment to supporting organisations, wherever we can, across the equestrian industry.

The Hub was born from Dee So’oialo’s ambition to create an environment of performance for both horse and rider; a central base where ideas and practitioner expertise collaborate and implement multiple elements needed for the equestrian athlete. Creating a community of riders for on and off the horse training with some of the best in the world, together we offer a Hub to support world class performance.

UNIBED support The Hub in their efforts to ensure the cleanest and safest environment for their members horses, so they can focus on the work they need to do whilst visiting. The Hub’s passion for sustainability is evident throughout the several practices they implement on site and chose UNIBED to further promote sustainable products within the industry.

We identified a clear gap in the market for equine bedding that meets every essential need: affordability, performance, sustainability — and most importantly, biosecurity. That’s where Equine BioGenie came in.

As trusted leaders in biosecurity products and yard services, Equine BioGenie share our commitment to sustainable, effective solutions across the equestrian industry.

When we approached Ben and Helen Tuckey to collaborate on what would become the UNIBED BioBale™, their depth of knowledge and passion for biosecurity made an immediate impact. Their values aligned perfectly with our vision.

Together, we’ve created a bedding solution that raises the standard — offering equestrians a reliable, responsible choice in every way.

Our Sponsored Riders

Rosie Blosett

Rosie had been a long-term user of UNIBED and had approached us to become a sponsored rider. She was passionate about our product and our message and with a growing social media presence, we were thrilled to support her.

Rosie has become a huge part of our team, helping us deliver messaging on products and life as an equestrian and features a lot in our social media campaigns.

Rosie remains very relatable, again, the perfect fit with our own customer base and has shown another area in which equestrians can use UNIBED.

Megan Elphick

Megan Elphick, widely recognized as Elphick Event Ponies, is a talented producer, eventer, and a prominent equestrian social media influencer.

With over 250 thousand subscribers on her Youtube channel, Meg has been creating top equestrian content since 2019. Her videos following her training, competition as well as vlogs and behind the scene content. On top of creating videos for her own channels, Meg has featured in various series, including Horse & Country’s 2024 Megan‘s Talland Takeover.

Megan, over the years, has stayed completely authentic and herself and has shown her audience you can start by producing your own horses to take you where you need to be. Megan has many qualities similar to our own customer base and was the perfect fit for our first sponsored rider.

Customer Brand Ambassadors

We launched our customer brand ambassador scheme, as a way of showing our gratitude to our customers and help support them in what ever equestrian journey they were on. Our ambassadors have a range of backgrounds, highlighting who can use UNIBED and we are thrilled to support them.

Lizzie Forbes
Sophie Andrews
Rebecca Cotton
Charlotte Cundall

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